| dc.contributor.author | Huan, Nguyen Minh | |
| dc.contributor.author | Thuong, Pham Thi Ha | |
| dc.date.accessioned | 2016-09-19T05:55:31Z | |
| dc.date.available | 2016-09-19T05:55:31Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://dspace.rmutk.ac.th/handle/123456789/229 | |
| dc.identifier.uri | http://journal.rmutk.ac.th/index.php/rmutk/article/view/143 | |
| dc.description.abstract | Recently tourism has become many countries’ leading economy and made considerable
contributions to developing the economy in the world. As the products of tourism possess
greatly distinctive attributes, they serve as essential components in the marketing. With the
current global trends and the tourism is gaining attention among economic sectors, the
tourism of Ho Chi Minh City is subject to fierce competition, especially in the effort to
attract tourists. This requires the city to have effective marketing solutions to promote the
attraction of the cities to tourist. Based on the survey on international tourists to Ho Chi
Minh City (HCMC), the article aims to analyze main factors of traditional marketing in
tourism, and then suggesting solutions to guarantee tourism development in HCMC in the
stage 2015-2020. | en_US |
| dc.description.sponsorship | สถาบันวิจัยและพัฒนา มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ | en_US |
| dc.description.sponsorship | library.carit@mail.rmutk.ac.th | |
| dc.publisher | 2Faculty of Social sciences and Humanities Ton Duc Thang University | en_US |
| dc.subject | Tourism marketing | en_US |
| dc.subject | Ho Chi Minh City | |
| dc.title | Marketing Solutions for Ho Chi Minh City Tourism Development Until 2020 | en_US |
| dcterms.subject | tourism development | |
