Browsing คณะศิลปศาสตร์ by Subject "Consumer Purchase Intention"
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The Influence of Live Streamers' Personal Traits on Consumer Purchase Intention: The mediating Role of Consumer Cognition
(Rajamangala University of Technology Krung. Faculty of Liberal Arts, 2025)With the continuous advancement of streaming media technology, online live- streaming platforms have rapidly emerged. Live-streaming has evolved beyond mere entertainment to integrate closely with traditional e-commerce, ...