The Influence of Convenience, Attitude, Value and Price to Customer Satisfaction Towards Didi Taxi In China

Abstract

In order to evaluate the customer satisfaction of related indexes more scientifically and make the evaluation method more in line with the reality, the extension analytic hierarchy process is adopted to work out the weights of the satisfaction indicators. The satisfaction results are also analyzed using the fuzzy comprehensive evaluation method, and the corresponding conclusions are drawn, and the solutions are put forward according to the conclusions. This paper takes Didi Taxi Software as a research example, evaluates, and studies the satisfaction index of this software, using an extended analytic hierarchy process (AHP) in conjunction with a fuzzy comprehensive evaluation method, overcomes the disadvantages of AHP, evaluates Didi Taxi Software in a more objective way, and puts forward more practical improvement countermeasures.