Browsing วิทยานิพนธ์/การค้นคว้าอิสระ by Subject "Purchase intention"
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Factors affecting offline purchasing intention towards smart phones: a cases study of Chinese undergraduate students in Bangkok.
(Rajamangala University of Technology krungthep. Faculty of Business Administration,, 2020)The study focuses on several independent variables such as product, price, place, promotion, and buying experience influencing Chinese undergraduate students' offline purchase intention towards smart phone by using a sample ...