• Study on the impact of management team stability of project performance 

  Xu, Jindong (Rajamangala University of Technology Krungthep, Faculty of Human Resource Development and Management International College, 2021)

  In the context of the transition from rapid economic development to stable economic development, project management capabilities have become one of the important factors for companies to maintain their competitive ...

• Factors influencing Chinese consumers’ attitudes and behaviors towards wine 

  Yuan, Jiahao (Rajamangala University of Technology Krungthep, Faculty of Human Resource Development and Management International College, 2021)

  While China has a huge market, marketing researchers have yet to fully explore what drives consumers to buy wine. This study uses a modified planned behavior theory model to explore the factors influencing Chinese ...

• The influence of artist authenticity on consumers’ perceptions and behavioral intentions across genders in China’s art market 

  Liang, Jiquin (Rajamangala University of Technology Krungthep, Faculty of Human Resource Development and Management International College, 2021)

  Although the Chinese art market is a huge industry, marketing researchers have not yet fully explored the factors that drive consumers to buy artwork. This research draws on real research in the fields of art, marketing ...

• The study of the predict factors affected on job satisfaction of university teachers at the Tumyu education group, Wuhan,China 

  Xiaodong, Tan (Rajamangala University of Technology Krungthep, Faculty of Business Administration International College, 2021)

  This paper aims to explore the relationship between overall job satisfaction and salary expectation, challenging work, and learning opportunities. This study in the Wuhan Tumyu education group as a sample in Wuhan university ...

• The comparison of the organizational culture of Sichuan province and Shaanxi province in China based on the Denison organizational culture mode 

  Gao, Lu (Rajamangala University of Technology Krungthep, Faculty of Human Resource Development and Management International College, 2021)

  This study uses the Denison Organizational Cultural Survey/Model (DOCS) to focus on several aspects of the culture of 10 organizations headquartered in Sichuan Province, China and 10 matching organizations headquartered ...

• The impact of video marketing in social media on consumer perception and expected behavior 

  Hong, Sun (Rajamangala University of Technology Krungthep, Faculty of Human Resource Development and Management International College, 2021)

  The emergence of mobile short video challenges the company to become the sole creator of marketing messages. The purpose of this research is to explore the impact of user-generated video (UGV) and agent-generated video ...

• Suggestions on optimizing the operation and management mode of chinese art training institutions keeping abreast of the times 

  Zhao, Longchao (Rajamangala University of Technology Krungthep, Faculty of Human Resource Development and Management International College, 2021)

  Over recent years, art training has attracted increasingly more attention from parents of students, and art training institutions have been established one after another. Accordingly, it is urgently needed to update the ...

• Investigation on the use of fitness supplements by consumers in GYM in Binzhou city: Based on the modified theory of planned behavior 

  Xiong, ZhuanZhuang (Rajamangala University of Technology Krungthep, Faculty of Human Resource Development and Management International College, 2021)

  This study uses 10 commercial fitness clubs in Binzhou as a sample group to study the factors that influence consumers' attitudes and willingness to purchase fitness supplements. Past studies have revealed the reasons why ...

• Promoting of Internet Enterprise : Case of Alibaba Group,China 

  Zengming, Liu (Rajamangala University of Technology Krungthep, Faculty of Business Administration International College, 2021)

  Background Promoting is always the tips that get the attention of the consumers and retain them to be in the long-term run. Cronin-Gilmore (2012) has mentioned that promotion with a suitable marketing strategy is an education ...

• Research on Employees' Career Development: Case of Starbucks Corporation 

  Xiangnan, Chen (Rajamangala University of Technology Krungthep, Faculty of Business Administration International College, 2021)

  Aims The current study is designed to research employees’ career development and employee retention rate, and the Starbucks Corporation as a case reference. Methods Thirty participants who have 3-month working experience ...

• The Influence of Convenience, Attitude, Value and Price to Customer Satisfaction Towards Didi Taxi In China 

  Yufan, Han (Rajamangala University of Technology Krungthep, Faculty of Business Administration International College, 2021)

  In order to evaluate the customer satisfaction of related indexes more scientifically and make the evaluation method more in line with the reality, the extension analytic hierarchy process is adopted to work out the weights ...

• Factors Affecting The Customer Loyalty of Fitness Industry: A case study of Willsgym Company in China 

  Yunru, Zhan (Rajamangala University of Technology Krungthep, Faculty of Business Administration International College, 2021)

  Nowadays, awareness of a healthy lifestyle in China continues to increase. One way to have a healthy lifestyle is to have fitness. Therefore, due to the large fitness center opened, the competition was not inevitable. And ...

• The influential factors toward customer commiment: A case study on multinational security company in China 

  Xinquan, Liang (Rajamangala University of Technology Krungthep, Faculty of Business Administration International College, 2021)

  Today, China's economy has far grown, and the finance industry has revolutionized. Many banks have significantly expanded as well. One of them is Everbright Securities Co., Ltd. (hereinafter referred to as the "Everbright ...

• Factors releated to chinese customer's online Purchase intention The case study of jingdong.com online shopping's customer in China 

  Zhuozhen, Li (Rajamangala University of Technology Krungthep, International College, 2021)

  In the past two decades, China's Internet industry has developed very fast. Many service ustries surrounding the Internet are also on the rise. Among these, online shop become the fastest growing Internet industry. This ...

• Employees's Health Management Evaluation System for The Enterprise 

  Feng, Yuan (Rajamangala University of Technology Krungthep, International College, 2021)

  Employee health management is a very important subject in human resource management. The purpose of this research is to try to establish one employee health management evaluation system for enterprises. The research was ...

• The Influence of Product Design with Tranditional Cultural Attributes on The Behavior of Young Chinese Consumers 

  Geng, Jiding (Rajamangala University of Technology Krungthep, International College,, 2021)

  Traditional cultural attributes are regarded as part of sustainable social and economic development. Cultural innovation products with traditional cultural elements have attracted more and more attention and have become ...

• The responsibility, ethics and accountability of diamond and gold companies for work performance in Sierra Leone 

  Bendu, Peter Sahr (2019)

  The objectives of this research were to identify the problems of management in corporate responsibility, ethics and accountability base on government of Sierra Leone mining. The procedures of the research are; Group technique ...

• The Factors Influencing Online Shopping Behaviors：The Case Study of HUAWEI Mobile Product 

  JIACHENG, ZHONG (Rajamangala University of Technology Krungthep, International College,, 2020)

  In today's society, online shopping has become a way of life, and more and more people are involved in online shopping. Therefore, it is very necessary to study online shopping consumer behavior. By taking HUAWEI mobile ...

• Cosmetic Brand Preference and Purchasing Behavior: Comparison of Thai And Chinese Domestic Brands 

  Pu, Cai Yun; (Rajamangala University of Technology Krungthep, International College,, 2020)

  With the arrival of economic globalization, market competition is more and more intensely, new opportunities and new challenges are waiting for cosmetics industry. The study approached with cosmetics, with sample of college ...

• UNISKA, Indonesia 

  วิทยาลัยนานาชาติ (มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ, 2562-03-05)

  General Lecture and Signing of MOU

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