Browsing วิทยาลัยนานาชาติ by Subject "Artist authenticity"
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The influence of artist authenticity on consumers’ perceptions and behavioral intentions across genders in China’s art market
(Rajamangala University of Technology Krungthep, Faculty of Human Resource Development and Management International College, 2021)Although the Chinese art market is a huge industry, marketing researchers have not yet fully explored the factors that drive consumers to buy artwork. This research draws on real research in the fields of art, marketing ...