Browsing วิทยานิพนธ์ by Title
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The impact of ambidextrous Leadership and organizational Innovation climate on innovation Performance
(Rajamangala University of Technology Krung. Faculty of Liberal Arts, 2024)In today's rapidly evolving ecomy, enterprises, as components of society, are faced with increasingly complex environments. Only through continuous innovation can they seek development. Leadership style plays a pivotal ... -
The impact of online reference Groups on shared green consumption Behavior: the mediating role of Natural empathy
(Rajamangala University of Technology Krung. Faculty of Liberal Arts, 2024)With the development of China's economy and society, online interpersonal interactions have become increasingly prevalent, and more people have adapted to online social networking. Online reference groups, through ... -
The Influence of Live Streamers' Personal Traits on Consumer Purchase Intention: The mediating Role of Consumer Cognition
(Rajamangala University of Technology Krung. Faculty of Liberal Arts, 2025)With the continuous advancement of streaming media technology, online live- streaming platforms have rapidly emerged. Live-streaming has evolved beyond mere entertainment to integrate closely with traditional e-commerce, ...